What is deep linking? Deep links are a type of link that sends users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience. Why are deep links important? Deep links produce a seamless user journey that reduces churn and increases the likelihood of an install. They let you make sophisticated campaigns while providing a better user experience, moving users onto your app in a single click. Deep links also create the opportunity for easier incentivization. It’s simple to persuade people to try a new experience when a potential prize or offer is sent to them via a retargeting campaign. For example, let’s say you have a music app and want to promote a new album, so you allocate a budget to be spent on a popular website. However, you want the user to listen to the sample in-app, not just on the website (where they are only exposed to the album cover). Here you need a deep link to send them directly to the correct page in your app, offering a seamless user experience. In-app deep linking can significantly increase your conversion rate and retention rate. Smart Deeplink Generator We made the Smart Deeplink Generator with usability in mind, allowing you to create a deep link without any extra effort.